Airtree
Early-stage venture capital firm backing Aussie and Kiwi founders building the iconic technology companies of tomorrow.
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December 3rd, 2024
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On the Impulse to Notate
Digital translation of the printed catalog of the same name. Composed in fragments — written and collected, designed and curated — this catalog resists linear narrative formulas to favor an open poetic syntax. Here, the designer reads and translates stories spatially, frequently shifting their frames.
Creativity is the only thing. An open letter to my fellow creatives…
Creativity is risk. To do something different, or meaningful, or human, is messy. Creativity is accessing the part of the brain adjacent to emotions, and emotions are the opposite of rationality. It doesn’t fit neatly into an ideal customer profile. You can’t attach quarterly goals to it.
uxdesign.cc
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