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Madalena Studio push the boundaries of branding in their look for Crucible, cultured with bacteria

A petri dish bursting with vibrant bacteria – Crucible’s identity is as intriguing, unconventional and experimental as the creative hub itself. Housing a drinks, bar and restaurant consultancy, flavour lab and a collaborative workspace, the London-based company is designed for bartenders to unleash their creativity – working with equipment such as a centrifuge, a freeze dryer and a rotovap!

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