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On AI and the commoditisation of design

With the recent announcement of Figma’s AI feature-set at the corporate vibe-fest that is Config, there’s been something of a clamour to opine, positively and negatively, on the impact these features will have on designers and the industry as a whole. Now, a lot of these are actually half decent, minor features that might save us a few minutes here and there. As a serial ‘Group 24098’ layer-name-forgetter, the ‘rename layers’ functionality is sound. The enriched search even veers on actually useful.

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